Workshop 1:  Learn how to create a persuasive website by learning brand strategy and by mapping by your target audience’s decision-making process. We will use this knowledge to then decide what should be on your one-page website. At the end of this workshop, you will know what text, imagery, features, and design cues will be best.

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Workshop 2:  Bring your website plan created in workshop 1 to life. Step-by-step instructions will be given to quickly create a simple, yet effective, single-page website using Google Sites. Attendees may choose to continue to add additional pages on their own to create a more robust website.

Melissa Spindler, an Intellectual Property Lawyer at Smith Keane LLP, and I discuss several topics that small business owners should know about legally protecting brand elements such as their business name, logo, website, a workbook for a course, and even packaging. This video is created and shared as part of Hustle With Aloha, a project by Alicia Nagel Creative with the purpose of sharing helpful advice and resources for help small businesses on topics related to marketing, branding and graphic design.

Make Your Website Work For You! In this webinar I will share digital tools to increase the effectiveness of your website and show you how to use brand strategy tactics to make sure your website has got your back as a persuasive marketing machine.

I give a high level overview of the various pricing strategies that entrepreneurs can take to set financially-sound competitive pricing that appeals to their target audience. 

Financial expert, Charles Comparetto of J.Galt and fractional CFO, Shlomo Denburg contribute expert commentary.

I will be a guest speaker at LAM's 2020 conference. My session, called Branding Pupu Platter, is a taster of the various ways you can DIY branding for yourself and how it can strengthen your marketing efforts. I'll also host  LAM's speed networking session right before the closing mixer to get the after-party started. The day is filled with sessions designed to help women Flourish, Amplify & Shine. 

In this hands-on 2-hour workshop you'll learn what branding can do for your business and get started on a brand strategy for your company. Attendees will leave with a better understanding of their target audience, brand personality, brand “touchpoints”, and how to differentiate themselves within the marketplace.

A discussion with Brandon Halbert, owner of Halbert Insurance Services, to pick his brain on questions that small business owners might have about getting health insurance as an individual or for their employees. He is an independent insurance agent, meaning he is not incentivized to push clients towards any one insurance provider. Instead, he is passionate about connecting the right business owner with the right plan(s) for them. His focus is on Group and Individual Health Insurance. www.halbertins.com

A recorded discussion about AI basics, and how small businesses can use AI smartly & safely. AI advisor, Keith Nugent, gave this talk a while back and I asked him if he'd give it again to me as more of a discussion and record it for others to watch. Enjoy!

Soullutions University is an business coaching educational program for entrepreneurs. I gave a refreshed versin of my workshop, Who Gives A Brand? to a group of entrepreneurs.

Financial expert, Charles Comparetto of J.Galt and I co-host this webinar on Business Budgeting Strategies For Entrepreneurs where fractional CFO, Shlomo Denburg, tells all.

This live Zoom presentation is for West Hawaii Association of Realtors members and will cover:

• What is Instagram best at?

• Storytelling & the Hawaii Dream

• Your Bigger Marketing Strategy

• Hashtags & Content

• Personal Branding on Instagram

• Tools to Start & Stay Organized

A unique selling proposition is a phrase or short statement about what competitively sets you apart from the marketplace in the eye of the customer. Your brand may actually have more than one unique selling proposition. This talk breaks a USP down into it's 3 parts to help you discover yours.

The 2024 Space Coast Small Business Conference has enlisted me to give my talk, Who Gives A Brand? Live and in person Mon 8/26! I will provide a definition of the squishy term, "branding" and show you how it can radically improve the effectiveness of your business communications. I will walk you through my tried-and-true branding process and you'll learn how to put brand strategy to work for your business, right away. I am on a mission to empower small business owners by elevating the effectiveness of their marketing with branding. Conference is 8:30-5pm in Cocoa Village.

Hawaii Small Business Development Center brought me in to give the latest version of my Who Gives A Brand? talk to their community of small businesses and entrepreneurs.

Learn how to optimize your internet connection if you're working from home from Adam Orenczak, owner of the IT firm, Onsite. He covers everything from equipment location, what affects speed, what speeds are good enough, and how equipment can help/hurt your internet speeds.

Rotary eClub of Kona is made up of local businesses and they host networking events that double as providing a social outlet, business education, or supporting the local community. When they asked me to educate their crew on branding, I was delighted to do so.

Julie is the founder of Ziemelis Communications and is an influencer in her own right, having created 365Kona, Kona Newbies Group, Spotlight on Hawaii YouTube channels, Big Island Real Estate Minute YouTube channel, and she has written the book "How to Move to Kona".