SEO professional, Nikki Kimura, is an expert on getting Google Business Profiles verified, and she let me pick her brain in this video to get tips on how to navigate this tricky task! Her advice will be helpful whether you're just starting out, or dealing with getting an existing profile verified after making a change that caused Google to un-verify it. 

A discussion with Brandon Halbert, owner of Halbert Insurance Services, to pick his brain on questions that small business owners might have about getting health insurance as an individual or for their employees. He is an independent insurance agent, meaning he is not incentivized to push clients towards any one insurance provider. Instead, he is passionate about connecting the right business owner with the right plan(s) for them. His focus is on Group and Individual Health Insurance. www.halbertins.com

A recorded discussion about AI basics, and how small businesses can use AI smartly & safely. AI advisor, Keith Nugent, gave this talk a while back and I asked him if he'd give it again to me as more of a discussion and record it for others to watch. Enjoy!

Soullutions University is an business coaching educational program for entrepreneurs. I gave a refreshed versin of my workshop, Who Gives A Brand? to a group of entrepreneurs.

Financial expert, Charles Comparetto of J.Galt and I co-host this webinar on Business Budgeting Strategies For Entrepreneurs where fractional CFO, Shlomo Denburg, tells all.

This live Zoom presentation is for West Hawaii Association of Realtors members and will cover:

• What is Instagram best at?

• Storytelling & the Hawaii Dream

• Your Bigger Marketing Strategy

• Hashtags & Content

• Personal Branding on Instagram

• Tools to Start & Stay Organized

A unique selling proposition is a phrase or short statement about what competitively sets you apart from the marketplace in the eye of the customer. Your brand may actually have more than one unique selling proposition. This talk breaks a USP down into it's 3 parts to help you discover yours.

In this video I have an discussion with business coach and advisor, Boyega Ajayi of The Bolton Group, about how branding can influence the sale price when a business owner is trying to sell their business. "Branding is the soul of your business—it’s not just what you sell, but the story you tell and the trust
you build with every interaction. It’s what sets you apart and keeps customers coming back." Something that's VERY valuable to potential buyers! Check out the accompanying white paper here.

This is a live recording of my talk, Who Gives A Brand, given at the 2024 Space Coast Small Business Conference. I provide a definition of the squishy term, "branding" and show you how it can radically improve the effectiveness of your business communications. I walk through my tried-and-true branding process and show how to put brand strategy to work for your business, right away. I am on a mission to empower small business owners by elevating the effectiveness of their marketing with branding! A great warm-up for anyone looking to enroll in my DIY branding course, Create Brand Gold.

Hawaii Small Business Development Center brought me in to give the latest version of my Who Gives A Brand? talk to their community of small businesses and entrepreneurs.

Learn how to optimize your internet connection if you're working from home from Adam Orenczak, owner of the IT firm, Onsite. He covers everything from equipment location, what affects speed, what speeds are good enough, and how equipment can help/hurt your internet speeds.

Rotary eClub of Kona is made up of local businesses and they host networking events that double as providing a social outlet, business education, or supporting the local community. When they asked me to educate their crew on branding, I was delighted to do so.

Julie is the founder of Ziemelis Communications and is an influencer in her own right, having created 365Kona, Kona Newbies Group, Spotlight on Hawaii YouTube channels, Big Island Real Estate Minute YouTube channel, and she has written the book "How to Move to Kona".

Workshop 1:  This workshop walked attendees through a few key aspects of the brand strategy process to help them create persuasive and informative text for a one-page website that reflects their brand and anticipates the target audience’s decision-making process. Sadly, the host's recording of Workshop 1 failed, but I can share Workshop 2 with you.

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Workshop 2:  Step-by-step instructions are given to quickly create a simple, yet effective, single-page website using Google Sites. Attendees may choose to continue to add additional pages on their own to create a more robust website.

Melissa Spindler, an Intellectual Property Lawyer at Smith Keane LLP, and I discuss several topics that small business owners should know about legally protecting brand elements such as their business name, logo, website, a workbook for a course, and even packaging. This video is created and shared as part of Hustle With Aloha, a project by Alicia Nagel Creative with the purpose of sharing helpful advice and resources for help small businesses on topics related to marketing, branding and graphic design.

Make Your Website Work For You! In this webinar I will share digital tools to increase the effectiveness of your website and show you how to use brand strategy tactics to make sure your website has got your back as a persuasive marketing machine.

I give a high level overview of the various pricing strategies that entrepreneurs can take to set financially-sound competitive pricing that appeals to their target audience. 

Financial expert, Charles Comparetto of J.Galt and fractional CFO, Shlomo Denburg contribute expert commentary.

I will be a guest speaker at LAM's 2020 conference. My session, called Branding Pupu Platter, is a taster of the various ways you can DIY branding for yourself and how it can strengthen your marketing efforts. I'll also host  LAM's speed networking session right before the closing mixer to get the after-party started. The day is filled with sessions designed to help women Flourish, Amplify & Shine. 

In this hands-on 2-hour workshop you'll learn what branding can do for your business and get started on a brand strategy for your company. Attendees will leave with a better understanding of their target audience, brand personality, brand “touchpoints”, and how to differentiate themselves within the marketplace.