I give a high level overview of the various pricing strategies that entrepreneurs can take to set financially-sound competitive pricing that appeals to their target audience. 

Financial expert, Charles Comparetto of J.Galt and fractional CFO, Shlomo Denburg contribute expert commentary.

Soullutions University is an business coaching educational program for entrepreneurs. I gave a refreshed versin of my workshop, Who Gives A Brand? to a group of entrepreneurs.

I will be a guest speaker at LAM's 2020 conference. My session, called Branding Pupu Platter, is a taster of the various ways you can DIY branding for yourself and how it can strengthen your marketing efforts. I'll also host  LAM's speed networking session right before the closing mixer to get the after-party started. The day is filled with sessions designed to help women Flourish, Amplify & Shine. 

Part 1: Map the Online Decision-Making Process of Your Target Audience

First we will develop what's known as a user persona of your website visitor, similar to a target audience profile but specifically for online. Then together we will map out the criteria under which these folks judge you. We'll also look at your competition. This information is vital to improve how useful and enjoyable your site is for visitors, and also for improving your website conversions (visitors who become customers). If you've signed up for Part 2, you'll be using this to evaluate your website. Laptop optional.

Part 2: Website Audit for Best Practices & Conversion Optimization

This will be an intensive work session where we will comb through several key pages of your website to evaluate it against your target audience's decision-making process, industry best practices, and user experience strategies to make it easy for visitors to take action or become customers. Attendees will leave with a detailed audit report which can be used as a to-do list for site edits. Bring a laptop.

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Limited to 7-12 attendees. Part 1 is a pre-requisite for Part 2. Kona area.

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$35 for Part 1, $60 for both

Financial expert, Charles Comparetto of J.Galt and I co-host this webinar on Business Budgeting Strategies For Entrepreneurs where fractional CFO, Shlomo Denburg, tells all.

Rotary eClub of Kona is made up of local businesses and they host networking events that double as providing a social outlet, business education, or supporting the local community. When they asked me to educate their crew on branding, I was delighted to do so.

This live Zoom presentation is for West Hawaii Association of Realtors members and will cover:

• What is Instagram best at?

• Storytelling & the Hawaii Dream

• Your Bigger Marketing Strategy

• Hashtags & Content

• Personal Branding on Instagram

• Tools to Start & Stay Organized

Hawaii Small Business Development Center brought me in to give the latest version of my Who Gives A Brand? talk to their community of small businesses and entrepreneurs. 

In this hands-on 2-hour workshop you'll learn what branding can do for your business and get started on a brand strategy for your company. Attendees will leave with a better understanding of their target audience, brand personality, brand “touchpoints”, and how to differentiate themselves within the marketplace.

Part 1: Map Out Content, Sitemap, & Set Design Direction

Together we will map out what content (text, imagery, video, etc.) your site should have. We'll organize the content into an intuitive sitemap. Finally we'll do a creative work session to set a direction for the design including font selection, colors, and images. If you've signed up for Part 2, you'll be mapping out a single-page site. Bring a laptop.

Part 2: Start Building A Single-Page Website, Step by Step

This will be an intensive work session where we will rapidly create a single-page site from buying the domain name, building the site in Wix, and optimizing it for mobile. Attendees may opt to go live at the end or continue fine-tuning on their own and go live at a future date. Bring a laptop.

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Limited to 3-5 attendees. Part 1 is a pre-requisite for Part 2. Kona area.​

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$130 for Part 1, $200 for both