Recently I had the pleasure of meeting Boyega Ajayi of Bolton Advisory Group in a mastermind group I'm a part of and nerding out on branding and how it affects the value of a business. He is a business coach and advisor who particularly focuses on helping business owners map out an exit strategy - a plan for getting their ducks in a row with the goal of selling their business one day so that as owners they can exit the business. The owner gets a buy out sum, and a new person or corporation takes over ownership of the business because they think the business is going to continue to be profitable or it has potential for growth. Sometimes the company sells or transfers to new ownership but that new owner is a family member (often the next generation of the owner). This scenarios is very similar, but specifically is called succession planning.
Boyega understands the value of branding when it comes to the financial strength and resilience power of a business - and actually has ways of translating that into business valuation concepts. As you can imagine, we had way too much fun talking about this topic and I'm so excited to share a video recording of us doing just this! Boyega went above and beyond by also creating a follow-up whitepaper for me to share as well that touches on the topics we chatted about. Boyega recognizes that some of these topics are a bit complex, and made this reference guide to help. Thank you Boyega!
Download a PDF of the white paper here
Head over to the TALKS page of Hustle With Aloha to find a video of our discussion
Need branding or business valuation help?
Are you a business owner who feels like you need some brand strategy help, but aren't sure where to start? As it turns out, brand strategy consulting has been my main focus since I started Alicia Nagel Creative back in 2008, and I've been working in the industry for the past 2 decades. If hiring a brand strategy consultant feels a bit intimidating or expensive to you, you can also check out my DIY branding course designed for entrepreneurs and small business owners, Create Brand Gold. In it I walk you through the process of discovering and defining a comprehensive brand strategy for your company - at the fraction of the cost of working with a senior branding consultant. The course includes a beautifully designed fill-in-the-blank workbook that you will fill out throughout the course, and at the end it will act as your company's brand strategy book.
If you're interested in connecting with Boyega Ajayi of Bolton Advisory Group, he's also taking on clients and would be delighted to hear from you. You can send him an email here.
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