This is a video of a talk I gave to the eRotary Club of Kona that covers the topic, "What is branding and what can it do for our business?" It is pretty much a condensed version of my longer talk, "Who Gives A Brand?"
Hustle With Aloha is a project by Alicia Nagel Creative. The purpose of Hustle With Aloha is to share marketing and branding tools and advice with the entrepreneurial community of Hawai'i (and beyond) in the spirit of aloha. After consulting over 100 clients for well over a decade, I am looking at how to help those who would rather DIY their branding or marketing than hire a pro.